Full Transparency
Every ingredient.
Every ingredient.
No secrets.
You should know exactly what you're putting in your body. So here it is — every ingredient in Good Good, what it does, where it comes from, and why it's there.
44mg
Caffeine / piece
396mg
Caffeine / pack
0g
Sugar
0 kcal
Calories
What's in every piece.
Six ingredients. All of them intentional. None of them filler.
Caffeine from coffee beans
Primary energy · 100% natural
What it is
Naturally occurring caffeine from unroasted green coffee beans. Same molecule as your morning cup — sourced cleanly, measured precisely. Nothing synthetic.
What it does
Blocks adenosine receptors — the ones that make you feel tired. Absorbed through your cheeks instead of your stomach, so it works in ~5 minutes, not 30–45.
☕ 44mg per piece · 396mg per pack
Yerba Maté Extract
Ilex paraguariensis · South America
What it is
Extract from the leaves of Ilex paraguariensis — a plant used for centuries as a natural energizer across South America.
Why we use it
Paired with coffee bean caffeine, it smooths the energy curve. Less spike, less crash — a cleaner, more sustained lift.
🌿 Naturally smooth energy
Xylitol
Natural sugar alcohol · primary sweetener
What it is
A naturally occurring sugar alcohol found in fruits and vegetables. Sweet tasting but metabolised differently — minimal impact on blood glucose.
The bonus
Xylitol actively inhibits the bacteria that cause tooth decay. Many dentists recommend it. As far from a harmful sweetener as you can get.
🦷 Zero sugar impact · tooth-friendly
Sorbitol & Maltitol Syrup
Natural sugar alcohols · texture
What they are
Naturally occurring sugar alcohols — sorbitol from stone fruits, maltitol from starch. They give the gum its pleasant chew and keep it fresh without artificial preservatives.
Why they're there
Premium gum needs a precise balance of sweeteners and humectants. These do the structural work cleanly — no synthetic binders, no shortcuts.
🌿 Natural · no artificial additives
Spirulina Extract
Natural colour · not a dye
What it is
A blue-green microalgae used as a natural food colouring worldwide. Its pigments produce striking blue-green tones when extracted.
Why it's here
The green speckles in every piece aren't artificial colouring — they're spirulina. Completely natural, completely safe, and part of what makes Good Good look like nothing else.
💚 That's what makes it green
Natural Flavours & Tocopherols
Taste + freshness · all natural
Natural flavours
The fresh mint taste comes from natural flavour compounds developed in Italy. No artificial flavourings, no synthetic menthol. It tastes like premium mint gum because it is.
Tocopherols (Vitamin E)
Natural antioxidants from vegetable oils — Vitamin E in its natural form. They protect the formula from oxidation and extend freshness without synthetic preservatives.
🍃 Italian mint · vitamin E freshness
Per piece. No hidden numbers.
Supplemented Food Facts
Per 1 piece (2.3g)
Calories0
Fat / Lipides0g
Saturated / Saturés0g
+ Trans / Trans0g
Carbohydrate / Glucides2g
Fibre / Fibres0g
Sugars / Sucres0g
Sugar Alcohols / Polyalcools2g
Protein / Protéines0g
Sodium0mg
Cholesterol0mg
Caffeine / Caféine ★44mg
44mg
Per piece — roughly half an espresso. Two pieces = a strong coffee (88mg). Full pack = 396mg.
0g sugar
No added sugar. Sweetened with xylitol and sorbitol — natural sugar alcohols that don't spike blood glucose.
Important
Not recommended for children under 18.
Not recommended for pregnant or breastfeeding individuals, or people sensitive to caffeine.
Consume in moderation. Do not combine with other caffeinated products on the same day.
Classified as a Supplemented Food under Health Canada regulations.
What you'll never find in Good Good.
Transparency goes both ways.
✕
No aspartame
The controversial artificial sweetener in most sugar-free products. Not here.
✕
No artificial sweeteners
No sucralose, no acesulfame-K, no saccharin. Xylitol and sorbitol only.
✕
No synthetic caffeine
Every milligram comes from green coffee beans and yerba maté. Naturally.
✕
No artificial colours
The green is spirulina. No FD&C dyes, no synthetic pigments. Ever.
✕
No gluten
Gluten-free formulation. Safe for celiac disease and gluten sensitivity.
✕
No animal products
100% vegan. No gelatine, no dairy, nothing animal-derived.
✕
No added sugar
The 2g of carbs are sugar alcohols. Not sugar hiding under a different name.
✕
No synthetic preservatives
Freshness comes from blister-sealing each piece and using vitamin E naturally.
✕
No chalky texture
Italian gum specialists. It chews like a premium mint gum — not a supplement.
✕
No medicinal taste
The #1 reason energy gums fail. Good Good tastes good enough to chew without the caffeine.
Why gum is faster than coffee.
Buccal absorption isn't marketing — it's physiology.
1
Chew the gum. Caffeine releases from the gum base into your saliva.
2
Caffeine diffuses through the mucous membranes lining your inner cheeks.
3
Caffeine enters the bloodstream directly — stomach completely bypassed.
4
Peak concentration in ~5 minutes. Coffee via digestion: 30–45 minutes.
5 min
Good Good
30–45
Coffee
Why the stomach slows things down
Coffee has to travel through your oesophagus, into your stomach, and absorb through the small intestinal lining. That takes 30–45 minutes. Good Good bypasses the whole process.
Predictable every time
44mg per piece, consistent absorption rate. You know when it'll kick in and how hard. No variability from brewing strength or cup size.
Two sources, one smooth result
Coffee bean caffeine for the quick lift. Yerba maté for the follow-through. The combination is smoother than a single high-dose caffeine source.
Why 44mg is exactly right
Half an espresso per piece. Noticeable with one, strong coffee equivalent with two. Full control, no risk of overshooting.
Manufactured in Italy.
We went to Italy because that's where the best gum is made. Simple as that.
Specialists, not generalists — One facility, one craft. Decades of gum-making expertise you can't replicate elsewhere.
Taste is taken seriously here — Italian confectionery doesn't do mediocre. The chew, the mint, the finish — obsessed over until perfect.
EU food safety standards — The strictest food safety framework in the world. That's just the baseline in Italy.
Sealed for a reason — Each piece individually blistered. Fresh the moment you pop it, wherever you are.
GOOD
GOOD
GOOD
Energy Gum · Fresh Mint
Caffeine / piece
44mg
Caffeine / pack
396mg
Pieces / pack
9
Calories
0 kcal
Manufactured
🇮🇹 Italy
Format
Blister pack
What the label means.
Good Good carries a Supplemented Food designation from Health Canada. Here's what that means.
Supplemented Food (Canada)
Foods with added functional ingredients like caffeine are classified as Supplemented Foods under Health Canada. This requires a Supplemented Food Facts panel, caffeine disclosure, and safety warnings — all of which appear on every pack.
Full disclosure on every pack
Complete ingredient list. Total caffeine per piece (44mg) and per container (396mg). All required Health Canada warnings. No proprietary blends. No hidden anything.
Who should not use Good Good
Not recommended for children under 18, pregnant or breastfeeding individuals, or those sensitive to caffeine. Do not combine with other caffeinated products on the same day.
Clean ingredients.
Real energy.
Six ingredients. Every one named. Every one chosen for a reason.